A massive boom in click-and-collect trends is expected to accelerate the pandemic-induced momentum for Walmart through 2021.
According to research data analyzed and published by ComprarAcciones.com, Walmart’s online sales will increase 21.2% to $ 64.62 billion in 2021. Its share of online sales in the United States will increase from 6, 7% in 2020 to 7.1% in 2021.
Based on the latest NRF ranking, Walmart is the world’s largest retailer, closely followed by Amazon. Its total sales for 2020 – online and offline – were $ 559 billion, more than $ 200 billion ahead of Amazon’s figure.
Click-and-Collect purchases to increase 15% to $ 83 billion in 2021
Walmart’s online sales in the United States for 2021 will almost double eBay’s estimated $ 38.67 billion. They will also be higher than the combined total of $ 60.59 billion that Best Buy, Target and The Home Depot will generate.
However, the big box retailer will be far behind America’s leading online marketplace, Amazon. Amazon sales are expected to reach $ 367.19 billion, nearly six times Walmart’s total. Its share of online sales in the United States will drop from 39.8% to 40.4%. Third-party vendors on the platform will increase their sales by 16.5 percent to $ 220.39 billion. This will represent 60% of total sales.
One of Walmart’s growth factors is its huge physical footprint which drives online sales through click-and-collect. It has over 4,700 stores in the United States and 90% of Americans live within 10 miles of any of them.
The click-and-collect trend saw significant growth in 2020. According to an eMarketer report, US buyers made purchases worth $ 72.46 billion using this method. Compared to the total of $ 35.02 billion in 2019, the figure marked a growth rate of 106.9% year-on-year. It accounted for 9.1% of all online purchases, up from 5.8% in 2020. Growth is expected to continue through 2021. Total sales are also expected to increase by 15.2% to $ 83.47 billion. .