Twitter now allows all users to opt into a “business account”
Popular social media platform Twitter has announced that all users will now have access to its “Business Accounts” profile setting. Until now, users had to apply to have their account converted to a business account. Now anyone on the site can opt into a business account right from their account settings.
A professional account, dubbed “Twitter for Professionals,” provides brands and creators with additional tools to differentiate their profiles, quickly promote content through ads, and leverage Twitter’s future e-commerce efforts, such as the ” Shop Module”. It allows brands, companies and other retailers to present their products to Twitter users directly on the company profile.
Twitter launches “business accounts” option for all users
Swiping to open the sidebar from the app’s home timeline will reveal a Twitter tab for business. Under profile settings, a “Switch to Professional” tab will also appear.
After choosing the business account setting, you will be prompted to choose a category for your profile that best matches your account, such as automotive, apparel/clothing, advertising/marketing, and beauty. After that, Twitter will ask you to choose an account type. Business or creative are the two alternatives. The business account is suitable for brands, outlets, service providers, and organizations, while the creator account is for public figures, artists, and influencers, according to Twitter. If you change your mind, you can switch between the two account settings.
You will be prompted to follow topics, promote a tweet in an ad campaign, or enhance your profile using modules your account is eligible for once you convert to a business account.
Additionally, if you decide you no longer want a business account, you can convert back to a personal account by going to your preferences and selecting “Change Account Type” under “Edit Business Profile”.
Anyone who uses Twitter for work is classified as a professional by the social platform. Users must be real, with an account name, bio, and profile photo, to qualify for a business account. They must also have no history of violating the guidelines. Also, it is relevant to mention here that professional accounts are not available for parody or fan accounts.
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