StoreConnect disrupts SME e-commerce sales and online stores

JoTo PR Disruptors signs StoreConnect, an e-commerce AppExchange package that works in conjunction with Salesforce to ensure online stores stay secure and operate to their full potential. CEO and Chief Evangelist of JoTo PR Karla Jo Helms explains how using this sales-centric software-as-a-service (SaaS) program is disrupting e-commerce globally and giving small business founders the time and money to do what they do best: grow their business.

TAMPA BAY, Florida., April 11, 2022 /PRNewswire-PRWeb/ — To say that over the past two years, e-commerce has grown by leaps and bounds; mainly, due to people staying away from public places when COVID-19 hit, is a gross understatement. At the end of 2019, before the pandemic changed the world, e-commerce had global sales of $3.35 billion. By the end of 2025, global sales are estimated to reach $7.39 billion, more than doubling in just 6 years.(1) “With unprecedented growth, a glut of online stores has occurred and only those who disrupt the status quo will rise above the cacophony and succeed The technology and development of tools to empower e-commerce has also become saturated, which has made the field infinitely more complex,” says Karla Jo HelmsCEO and Chief Evangelist of JoTo PR, says.

To that end, JoTo PR Disruptor™’s newest client, StoreConnect, sought to establish a sense of normalcy in a chaotic industry with a simple idea: improve one of the most widely used e-commerce programs, Salesforce. Upgrading a good tool is a solid strategy.

StoreConnect provides a subscription-based and usage-based content management, point-of-sale and e-commerce system based on and within Salesforce. This allows customers to integrate marketing, sales and support platforms into one system. Targeting SMBs looking to deliver a full-service customer experience similar to that offered by e-commerce giants, StoreConnect helps them achieve this goal at a fraction of the cost.

“One of the ways StoreConnect disrupts e-commerce is by enabling an SMB to consolidate all of its platforms into a single channel. This gives the small business founder time to focus on growing the business,” says Helms.

Company founder Mikel Lindsaar launched StoreConnect less than a year ago, but the company has already made waves in the e-commerce industry. In September 2021they received the Salesforce International Innovation Award for the ISV Retail Sector, he said.

“When I met Karla Jo and his team, I knew we had found an energetic and imaginative anti-PR team we could work with at StoreConnect as we disrupt what it means to sell online and in person,” says Lindsaar. “We look forward to working together to help the Davids of the world take on the Goliaths of online retail!”

About JOTO PR Disruptors™:
After conducting marketing research on a cross-sectional majority of 5,000 CEOs of fast-growing companies and finding out exactly how they use PR, how they measure it, and how they want the PR industry to be different, veteran, and innovative from PR Karla Jo Helms created JoTo PR™ and built its entire business model on these research findings. Astute in recognizing industry changes since its launch in 2009, the JoTo PR team uses newly established models to create timely Anti-PR™ campaigns that include both traditional media methods and the latest proven methods. This unique skill allows them to continue to increase market share and improve return on investment (ROI) for their customers year after year, exceeding typical industry standards. Situated at Tampa Bay, Florida, JoTo PR is a well-established international PR agency. Today, all of JoTo’s processes are streamlined anti-PR services that have become the hallmark of the JoTo PR name. For more information, visit JoTo PR online at

About Store Connect
StoreConnect is a Salesforce-based e-commerce, point-of-sale, and content management system that allows customers to consolidate all of their marketing, sales, and support channels into one system, saving time and money. time, duplicating work and losing information. In business, time is money and StoreConnect is time. Well spent.

1. Knight, Stephanie; “Global Online Retail Sales 2014-2025″; February 4, 2022; statistics;

Media Contact

Karla Jo HelmsJoTo PR™, 727-777-4619,