Sainsbury’s saw the strongest growth in e-commerce sales in the UK last year

Sainsbury’s more than doubled its online sales last year, according to data from Edge By Ascential, showing a 120% increase in online sales.

Edge data by Ascential Edge Retail Database showed that Iceland saw the second fastest growing e-commerce sales of major UK grocers last year, registering a 92% increase, while Waitrose saw 57% sales growth from e-commerce.

Elsewhere, Morrisons saw a 55% growth in e-commerce sales in 2020, followed by Tesco, which saw its e-commerce sales increase by 49%, and online-only grocer Ocado, which saw its sales. e-commerce increase by 35%.

Asda had the weakest e-commerce sales growth of any Big Four, seeing its online market grow 13%. In fact, Asda has been overtaken by Aldi in terms of e-commerce sales growth, with the discounter recording an 18% increase in e-commerce sales.

Lidl, which did not dive into the online market last year, has therefore not seen any growth in e-commerce sales.

Commenting in April, when Sainsbury’s annual results were announced, retailer general manager Simon Roberts said: “We have accelerated our digital transformation this year as we focus on serving customers the way they want. shop with us. We have more than doubled our online grocery sales and we have done so while improving profitability. “

2020 e-commerce sales growth by UK retailer *

  • Sainsbury’s 120%
  • Iceland 92%
  • Waitrose 57%
  • Morrisons 55%
  • Tesco 49%
  • Asda 13%
  • Ocado 35%
  • Aldi 18%
  • Lidl N / A

* Data by Edge by Ascential

Most major grocers continue to expand their online capabilities, even as the pandemic eases – Asda just announced an expansion of its express delivery service, while Tesco said it plans to expand its Whoosh online delivery platform. Elsewhere, Sainsbury’s recently rolled out a digital loyalty program.

© 2021 European supermarket magazine. Article by Stephen Wynne-Jones. For more information on retail, click here. Click on subscribe register for ESM: European Magazine of Supermarkets.