Prestige E-Commerce Sales in China Grow 11% in Q1 2022, NPD Group Reports | News

Positive revenue growth in January and February offset the decline in March

PORT WAHSINGTON, NY, May 18, 2022 /PRNewswire-PRWeb/ — Propelled by strong Chinese New Year sales in January and February, revenue from online sales of prestige beauty products in China grew 11% in the first quarter of 2022 (Q1), compared to last year, according to The NPD Group. However, the COVID-19 outbreak in the second half of March, which led to regional shutdowns and increased mask use, drove sales down 1% for the month.

First-quarter sales for the hair, fragrance, makeup and skincare categories increased 43%, 18%, 11% and 9%, respectively. In March alone, sales in the hair category continued to grow, increasing 33% for the month, and there were pockets of growth in face and body care, including sun care. The make-up and fragrance categories saw declines of 6% and 4% respectively in March, compared to March 2021.

China may continue to see prestige makeup sales decline in April and May due to ongoing shutdowns in some major cities, including Shanghaithe first manufacturing center in the country,” said Stanley Kee, senior vice president and general manager, APAC, The NPD Group. “However, the situation should improve from June when China The 618 Shopping Festival is kicking off and the government is expected to release new favorable policies to boost consumption. »

Source: The NPD Group / China E-commerce Beauty Tracker

The data is representative of retailers who participate in The NPD Group’s Prestige Beauty e-commerce tracking service. NPD’s current estimate is that the Prestige Beauty e-commerce tracking service accounts for approximately 80% of the Prestige Beauty online retail market in China.

About the NPD Group

NPD is a global market intelligence company that offers data, industry expertise and prescriptive analytics to help our clients understand today’s retail landscape and prepare for the future. More than 2,000 companies worldwide rely on us to help them measure, predict and improve performance across all channels, including physical, e-commerce and B2B. We have services in 19 countries around the world, with operations spanning the Americas, Europe, and APAC. Practice areas include apparel, home appliances, automotive, beauty, books, B2B technology, consumer technology, e-commerce, fashion accessories, food consumption, catering, footwear , home, home improvement, children’s products, multimedia entertainment, mobile, office supplies, retail. , sports, toys and video games. For more information, visit Follow us on Twitter: @npdgroup.

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