Philippines leads Southeast Asia in e-commerce sales – Amazon

Louella Desiderio – Star from the Philippines

October 19, 2021 | 00h00

MANILA, Philippines – The Philippines has the highest percentage of domestic e-commerce sellers in Southeast Asia, showing great room for growth for cross-border e-commerce, according to an Amazon survey.

Amazon Global Selling’s survey showed that the percentage of domestic e-commerce sellers in the Philippines was 70%, the highest compared to other countries in Southeast Asia.

“Filipino e-commerce is still a relatively new, but rapidly developing industry,” said Bernard Tay, Amazon Global Selling manager for Southeast Asia.

He said the increase in online shopping during closures imposed due to the pandemic is giving birth to the digital model of doing business under the new normal, along with business innovation and adoption. technological.

The Cross-Border E-Commerce Awareness and Perception report surveyed a total of 1,600 MSMEs or 400 respondents each in Singapore, Thailand, Malaysia and the Philippines to resolve issues faced by sellers for cross-border e-commerce.

“Based on our latest report, Philippine MSMEs (micro, small and medium-sized enterprises) wish to develop stronger capacities for cross-border e-commerce – from understanding business models and foreign competition to cross-border operations and logistics. international, ”said Tay.

He said that the very first Amazon Global Selling seller bootcamp that was held recently is timely as it provides small businesses with the opportunity to identify gaps in their current operations and build knowledge. , resources and connections needed to support sustainable global business expansion.

While there are growth opportunities through cross-border e-commerce, local MSMEs cited barriers to selling globally.

For Philippine MSMEs, 53% cited the difficulty of managing cross-border supply chains and logistics as the main obstacle they face.

In order to mitigate this, Amazon has invested in building a world-class fulfillment and delivery network.

Another barrier to selling overseas through e-commerce is competition, with 71% admitting that they are not well prepared to meet consumer demands and preferences in international markets.

Filipino entrepreneurs, however, have shown great notoriety for Amazon as a cross-border market compared to their Southeast Asian counterparts.

Local MSMEs also want to know how to better prepare their business for global expansion.

Amazon offers various resources for MSMEs to help them grow their businesses overseas.

From 2019 to 2020, Amazon invested more than $ 30 billion in logistics, tools, services, programs and people around the world to support the growth of its business partners.

Last February, Amazon Global Selling hosted its first Online Sellers Summit in the Philippines to help Filipino MSMEs looking to sell on Amazon, as well as to provide new tools and services for sellers to increase their sales in stores. the e-commerce company.