OREL Academy to help develop talent in the e-commerce sector – Adaderana Biz

Today, e-commerce is accelerating due to its influence on just about every aspect of modern business, leading organizations to harness the power of creating the right content and using that content to play. a crucial role in driving traffic to the site, building brand authority, improving conversions and retaining brand loyalty.

In this context, OREL Corporation, which launched the Orel Academy to empower and train the next generation of innovators, entrepreneurs and business leaders equipped with the skills and practical knowledge to enable them to lead successful businesses over the next decade, organized a comprehensive training on E – Commerce Content Development with the aim of producing highly qualified talents with the new era skills that are increasingly in demand in the field of e-commerce.

Held at the Vocational Training Authority Center in Colombo, for ICT-NVQ Level 5 students, the session was led by Damitha Ginigaddarage, an industry veteran of over 15 years.

The training aimed to help participants learn how to create dynamic and engaging digital content for the e-commerce environment and covered techniques for developing consumer insights, delivering positive customer experiences and mastering concepts. keys to e-commerce. With a focus on career readiness learning and through a mix of practical knowledge, helpful toolkits and combining conceptual learning with case study presentations from online businesses around the world real world and e-commerce discussions impacting the “breaking news”, the training session concluded by familiarizing students with the basics and best practices of e-commerce content development and fostering continuous innovation in e-commerce content marketing.

Speaking about this initiative, the Managing Director of OREL Corporation, Mr. Chaminda De Silva, said, “With companies increasingly moving their operations and sales online, this has driven the demand for e-commerce talent. in all sectors. As the next decade will be based on digital platform business models, we felt it was essential to equip our next generation with the in-demand skills needed to develop e-commerce strategies and content development, which will lead the way in their providing access to launch quality careers in the rapidly expanding digital fields. ”

The Sri Lankan e-commerce sector being catapulted with innovative companies such as Kapruka.com, Pick Me and Takas.lk which caught the attention of the global market, in turn attracted them to seek talent in the e-commerce expertise for outsourcing work to Sri Lanka due to the dearth of skilled talent in the industry, thus opening a way to generate much-needed foreign revenue for the country through this sector.

As such, Orel Corporation, through Orel Academy, hopes to play a vital role in committing to helping Sri Lanka benefit from the expanding global e-commerce industry, by producing the best skills required for this sector.

Participants engage in a discussion about creating dynamic content in e-commerce

Photo caption: Damitha Ginigaddarage leads the training