Online shopping festivals are testing India’s appetite for consumption

The online shopping festivals of Indian e-commerce giants Myntra and Ajio, which will take place July 3-8 and July 1-5, respectively, will reveal whether consumer sentiment in the country, devastated by a second wave of Covid -19 this year, is running. the road to healing.

The 14th edition of Myntra’s End of Reason Sale (EORS) event will feature over 900,000 styles from over 3,000 brands; Traffic to the platform during the festival is expected to increase by 75% from last year’s event, the company said in a press release. Meanwhile, Ajio’s Bold Big Sale will introduce discounts of up to 90% on 2,500 global brands and over six million styles while appealing to local celebrities like Sonam K Ahuja and Kahal Aggarwal. .

Many will see the events as litmus tests for demand in the fourth largest retail market, where consumer confidence fell to record levels in May.

“The fashion ecosystem, including brands, suppliers, artisans, SMEs and delivery partners, among others, is looking forward to a positive business momentum,” said Myntra CEO Amar Nagaram in A press release. “We hope that this edition of EORS will be the catalyst for the confidence and growth that must emerge here, on which the industry can thrive. “