Location-Based Advertising Market to Gain Ground; The Booming E-Commerce Industry to Accelerate Growth: Fortune Business Insights™

Companies operating in the global location-based advertising market: xAd, Inc. dba GroundTruth, AdMoove, AdNear, Foursquare, Alphabet Inc, Proximus, Scanbuy, Inc, Shopkick, Inc, YOOSE Pte. Ltd, Aislelabs, IBM Corporation, Others

Pune, India, 23 Dec. 2021 (GLOBE NEWSWIRE) — The world location-based advertising market The size is expected to show substantial growth owing to the rise of e-commerce platforms and increasing adoption of advanced technologies that will drive the demand for innovative location-based advertising solutions and services across the globe. Fortune Business Insights has released this information in its upcoming report, titled, “Location-Based Advertising Market Size, Industry Share, & Analysis, By Component (Solution, Services), By Location (Indoor, Outdoor), By End-User Industry (Retail & e-Commerce, Hospitality, transport and logistics, automobiles, real estate Estate, Others) and regional forecasts 2021-2028.’

The effect of the global pandemic, COVID-19, has been felt in several economies that are facing unprecedented losses. Due to the lockdown announced by government agencies, several industries are at a standstill with limited operational activities. However, a collective effort by the government as well as industries is likely to get the economy back on track and help in the resumption of industrial activities.

Location-based advertising solutions give advertisers a single platform where they can deliver personalized messages to people based on their location. These services allow businesses to personalize their product offerings with demographics in mind to improve sales and consumer engagement.

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What does the report include?

The Location-Based Advertising Market report includes qualitative and quantitative analysis of several factors such as key drivers and restraints that will impact growth. Additionally, the report provides information on regional analysis which covers different regions, which contributes to the growth of the market. It understands the competitive landscape that involves the leading companies and the adoption of strategies by them to announce partnerships, introduce new products and collaboration that will further contribute to the growth of the market between 2021 and 2028. Additionally, the analyst from The research has adopted several of the research methodologies such as SWOT and PESTEL analysis to extract insights into current trends and industry developments that will drive the growth of the market over the forecast period.

DRIVING FACTORS

The booming e-commerce sector to accelerate growth

The COVID-19 pandemic has brought drastic changes to the lives and livelihoods of people across the world. In this scenario, companies focus more on supporting their employees and customers and expand their strategies to respond to changing consumer habits. This has led to the rise of the e-commerce industry as more and more people are adopting digital sources to meet their needs. For example, according to a 2019 marketing report from Factual, 9 out of 10 companies believed that location-based advertising services lead to increased customer engagement and sales supported by growing adoption of online platforms. line. Moreover, high adoption of modern technologies such as Internet of Things (IoT) is expected to drive the growth of the global location-based advertising market in the coming years.

Click here for the short and long term impact of COVID-19 on this market.

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REGIONAL OVERVIEW

Presence of an established IT infrastructure in North America to support growth

Among all regions, North America is expected to hold the highest position in the global location-based advertising market during the forecast period. This is attributed to factors such as the presence of well-established IT infrastructure that propels the demand for advanced location-based advertising services in countries such as the United States in the region between 2020 and 2027.

Europe, on the other hand, is expected to occupy the second position in the market in the coming years. This is due to the imposition of laws and regulations by the European Union (EU) regarding general data protection that are likely to drive the adoption of advanced location-based advertising solutions in the region.

COMPETITIVE LANDSCAPE

Major Players Focus on Merger Strategies to Expand Product Portfolio and Increase Sales Revenue

Global location-based advertising is bolstered by the presence of large companies merging with other companies to expand their location-based advertising solutions to secure their footprint across different horizons. Additionally, other key players are adopting strategies such as new product introduction, partnerships, and collaboration to maintain their strongholds that will drive the location-based advertising market growth.

Industry development:

April 2020 – Factual, the provider of location-based data solutions in California, USA, announced its merger with Foursquare. The merger aims to strengthen their position in the global location-based advertising market.

List of companies operating in the world Location-based advertising market:

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