NEW YORK, June 29, 2022 (GLOBE NEWSWIRE) — Digital Powerhouse Future release today announced that its Golf Monthly publication has seen record online traffic and e-commerce transactions, with the site generating more than $880,000 in sales for retail partners and revealing changing consumer habits. purchase of the public of golfers.
“We saw an uptick in traffic in May, with visits to shopping guides and reviews pages up 111% over the same time last year,” said Mike Harris, Chief Content Officer of Golf Monthly. “E-commerce revenue grew 219% year-over-year, and the wealth of user data we collect from our proprietary e-commerce platform, ‘Hawk’, provides insight outstanding evolution of products that golfers not only search for, but also buy online. ”
Specific product categories such as drivers, irons, shoes, and golf club sets drove exceptional engagement with very high page views. Audiences who viewed Golf Monthly’s buyer’s guides in May spent a combined 1.56 million minutes engaging with the content.
“When Future acquired Golf Monthly in 2020, we set out a vision to become the number one destination for golf buying advice and the latest numbers show our progress towards that goal,” Harris added. “The highly engaged audience we attract through our specialist buying guides provides our retailers with a wealth of opportunities to interact with avid golfers who are actively looking to purchase new products as part of their desire to improve their Game.”
Using Future’s expertise in technology and innovation, one of the key strategic goals set for Golf Monthly was to attract more ready-to-buy audiences to its site through a combination of buying advice high quality and SEO dominance. This approach has allowed golfmonthly.com to rank number one in search terms for the most popular golf shopping terms, such as the best golf club sets, and to use its proprietary e-commerce platform, “Hawk”, to boost retail sales. Future is targeting further growth in the US in 2022 and has accelerated content creation not just for Golf Monthly, but across all of its major sites, including Tom’s Guide, CinemaBlend and Marie Claire. The move will engage more expert contributors to expand specialty buying guides and review content that helps audiences find the perfect product, at the best price, while driving significant sales for retailers.
About the future
Connectors. Creators. Experience creators.
Future is a leading cross-platform global media company and digital publisher, with scalable brands and diverse revenue streams. Every month, it connects more than 400 million people around the world with their passions, through expert content, world-class events and cutting-edge proprietary technology. Each year, Future attracts millions of consumers to its brands’ websites, magazines, events and social spaces. His factual production company Future Studios specializes in producing amazing content that is loved and shared by millions of people around the world.
Its market-leading portfolio of over 240 brands spans technology, gaming, TV and entertainment, women’s lifestyle, luxury, wealth, knowledge, music, creation and photography, sports, home and B2B. Brands include: TechRadar, Gamesradar+, Tom’s Guide, CinemaBlend, Marie Claire, Decanter, Kiplinger, The Week, Guitar World, Digital Camera World and Live Science. For more information visit: www.futureplc.com
Large format communications for Future Publishing (USA)