Flipkart Changes Dates for “The Big Billion Days” to October 3-10

Competition in India’s e-commerce space is set to heat up further as Walmart-owned Flipkart pushes forward its The Big Billion Days (TBBD) sale from October 3, a day before rival Amazon launches its festive sale.

On Tuesday, Flipkart announced that the eighth edition of TBBD will be held from October 7 to 12 this year.

The Walmart-owned company, however, is advancing the opening date to October 3 and the sale will now end on October 10, according to an internal memo.

In a communication to employees, Flipkart Group CEO Kalyan Krishnamurthy said TBBD is essential for thousands of sellers as they continue to strive to revitalize their businesses post-pandemic and noted that the event also generates a massive scale of jobs in the supply chain – helping to make “the festivities a reality for many homes”.

“We have the potential to have a profound positive impact on the lives of everyone who engages with us, and with that in mind, we stay true to Flipkart’s values, being bold, forward-thinking action-oriented and customer-centric and have decided to make this Big Billion Day bigger for all stakeholders! To enable this, we will be making some changes to our plans for Big Billion Days 2021,” he said. .

He added that TBBD will now start on October 3 and end on October 10, making it an eight-day event.

E-mailed queries to the company did not elicit a response.

The date change comes a day after Amazon India announced that it will hold its month-long festive season sale – The Great Indian Festival (GIF) – from October 4.

Also in the past, the two companies have gone head-to-head during the holiday season with their sales events, offering great deals, new launches, and enticing affordable options like EMI deals through various partnerships.

According to sources, the new dates are expected to be updated soon on Flipkart’s website and app.

Sellers are also being notified of the change in TBBD dates, they added.

Flipkart Group company Myntra is also holding its “Big Fashion Festival” from October 3-10.

E-commerce platforms like Amazon and Flipkart are offering new launches and deals to entice shoppers during the festive season, with several sales events scheduled around Dussehra and Diwali.

Players see much of their annual business arrive during the festive sales and they are making significant investments up front to increase capacity and add features to be able to handle the surge in orders, while ensuring a smooth experience for shoppers. and sellers. .

According to consultancy RedSeer, e-commerce platforms are expected to generate more than $9 billion in gross GMV (gross merchandise value) during the holiday season this year, up from $7.4 billion last year. growth of 23%.

In the first week of the holiday season, these platforms are expected to see 30% year-over-year growth in gross GMV to $4.8 billion. Gross GMV refers to the total value of goods sold on the platform before subtracting cancellation or return.

The report highlighted that in terms of categories, fashion is expected to see a steady recovery this festive season – in line with greater outward mobility of consumers and a steady rebound in fashion/office wear.

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Posted: Saturday, September 25, 2021, 10:49 p.m. IST