Fifty Acres has announced Mobinah Ahmad as a new member of its team, taking on an Account Director role with the for-good agency. Mobinah was selected because of her vast and varied professional experience and the team hope her experience will bring new networks and new perspectives.
Mobinah is a strategic thinker with over 15 years of success leading profitable operations in highly competitive environments. She has experience in event management, marketing, media, project management, client relations, business development and growth, and strategic partnerships.Commerce and Industry for nearly five years. During this time, Mobinah was given overall responsibility for setting the chamber’s roadmap for success, including strategy development and consulting for high profile projects. She has organized networking events, hosted delegations, B2B sales and facilitated two-way trade and investment between Australia and the Middle East and North Africa region. Mobinah’s main role was to help Australian businesses grow in the Middle East through personalized introductions and channels with government personnel and influential business people. “Being in the business sector for five years has taught me a lot, and I am grateful for the networks built, the milestones achieved and the growing Australian businesses. However, my real passion is the non-profit sector and giving back to my Australian community. Her experience includes working with the Race Discrimination Commissioner of the Australian Human Rights Commission, leading a national project to combat Islamophobia. She has also worked with the Australian Communication Consumer Action Network, Australia’s leading body representing consumers in communications. Mobinah worked as an event manager for eight years at the Multicultural Eid Festival & Fair, where she formulated and implemented creative ideas to improve festival attendee experiences to foster a more meaningful positive reputation for the organization. Mobinah is also currently the Editor-in-Chief of AMUST News on a pro bono basis where she oversees the media’s logistics to ensure its rapid growth and diverse representation of culture, religion, socio-economic status, gender, ethnicity. age and ideas. Thanks to this role, she maintains current networks and is aware of the news of multicultural communities. Mobinah is also a mentor at the ISRA Academy, where she accompanies young people in their lives, including their careers. One of Mobinah’s biggest secrets to success is giving back to the community.His role at Fifty Acres will see Mobinah responsible for working as part of a dynamic team and collaborating with a roster of non-profit, social impact and purpose-driven organizations. Previously, Mobinah served as Managing Director at the Australian Arab Chamber of
“The more time you dedicate to doing good to grow the community you live in, the better our society will be in which to live. Having a communal approach to work as opposed to an individualistic approach is what led me to develop my skills and my contacts.Fifty Acres is excited to bring new talent to its team and looks forward to growing as an agency through Mobinah’s invaluable and impressive experience in multicultural business. With a strong network of community and interfaith leaders, politicians and government officials, various businesses and the media, Fifty Acres looks forward to providing even stronger networking opportunities to its growing client portfolio. Mobinah is committed to creating new offerings for the business and looks forward to using its extensive experience in project management to develop targeted communication and media strategies for existing and new customers. Contributing to the incredible work of the current team, Mobinah will bring new perspectives and ideas to improve client relationships. “Joining FiftyAcres is like coming home, where my values match the work I dedicate my talents to and the people we can help. ethics. Mobinah is also a skilled photographer and videographer, owning her own business where she captures special events. She has incredible experience and an eye for artistic and illustrative detail. One of his photos was a finalist for Photo of the Year at the Premier’s Multicultural Media Awards. Mobinah holds two bachelor’s degrees (science and arts) and two master’s degrees (digital communication and Islamic studies). She hopes to do her PhD in the future, examining the ethical use of social media in the Australian digital context. She has received awards for the Mental Health First Aid Program, Businesswomen’s Heart Champion, Young Journalist of the Year finalist at the Prime Minister’s Multicultural Media Awards. She is an ambassador for peace and received a heroic award from NSW Police for saving a man’s life. Fifty Acres Founder and CEO, Jo Scard, expressed her excitement to have Mobinah on board: “We are thrilled to have a talent like Mobinah join our team. We look forward to learning from her wide range of skills and know that she will bring invaluable knowledge to our agency and her dedication to our clients. »