EZDubai welcomes Mumzworld, boosting the development of the regional e-commerce sector

Mumzworld, the largest online baby store in the Middle East, is expanding its operations to EZDubai, the fully dedicated e-commerce zone, strategically positioned in the heart of the South Dubai logistics district. Mohsen Ahmad, CEO of Logistics District – Dubai South, Mona Ataya, CEO of Mumzworld, and other senior officials from both organizations were present at a signing ceremony to announce the expansion.

The new facility will be 8,152 square meters in size and will be located in a fast-developing free zone for large e-commerce companies and last-mile service providers, allowing Mumzworld to further enhance its presence and operations to the future hyper-scale. EZDubai will help Mumzworld run an efficient fulfillment center by performing bonded and non-bonded operations to increase inventory turnover. This will help the company manage, optimize and build new warehouses to support its ambitious regional and global expansion plan.

In his comments, Mohsen Ahmad says, “Mumzworld, the pioneering online marketplace in the Middle East, is a wonderful addition to our portfolio. Our continuous efforts are aimed at creating an excellent environment for these specialized businesses and boosting the region’s e-commerce sector. The new fulfillment center will significantly increase Mumzworld’s ability to continue to meet best-in-class customer demand and satisfaction, enabling the company to deliver products faster, particularly due to our proximity with last mile partners. »

The new facility aims to optimize every consumer touchpoint and improve e-commerce by consistently providing customers with a distinct, personalized, convenient and seamless experience. In addition to creating long-term customer relationships, this initiative will push the boundaries of innovation and increase operational excellence and efficiency to save money.

Mona Ataya, commented: “This new bespoke distribution center in Dubai South represents an important milestone for Mumzworld. The brand is at an important hypergrowth inflection point, and our partnership with EZDubai will further cement our path forward. The facility is strategically located and allows us to meet growing customer demands and continue to provide an exceptional online shopping experience in the region. The state-of-the-art facility and catalysts in this locality will allow us to pursue our aggressive expansion plan in the region in a more seamless and efficient manner. »

Finally, the purpose-built 920,000 square meter e-commerce center in South Dubai is set to attract the world’s leading e-commerce companies and set an infrastructure standard. The e-commerce zone, established in 2019 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, aims to bolster the emirate’s status as a global e-commerce powerhouse .