According to the report, e-commerce sales during the holiday season have been trending steadily upward over the past several years and into this year.
The e-commerce space has grown rapidly over the past 18 months. Total e-commerce sales for the year 2021 are expected to be between $ 67 billion and $ 84 billion, a significant increase over total e-commerce sales for the previous calendar year (2020), according to the findings of the EasyEcom report. . . Total e-commerce sales hit the $ 52.57 billion mark in 2020, a significant 30% jump from 2019 sales which recorded a total value of $ 40.44 billion. The report, prepared after analyzing data on e-commerce sales in India in 2019 and 2020, predicts the numbers for 2021.
According to the report, e-commerce sales during the holiday season have been trending steadily upward over the past few years and this year will be no different. Despite a multi-month lockdown, growth has been persistent and e-commerce retail sales are expected to reach between $ 11 billion and $ 14 billion this holiday season. Compared to last year, online sales during this festive season are expected to increase between 32 and 68%, the report adds.
“We believe online retailing will continue to increase for the holiday season of 2021, due to rapidly changing customer preferences and digital adoption by the masses following a global pandemic. . The numbers predict that digital commerce revenues will continue to experience colossal year-on-year growth through 2026 and beyond. This year’s holiday season will contribute significantly to this revenue growth, allowing D2C brands to offset losses they may have suffered during the pandemic, ”said Swati Jindal, co-founder of EasyEcom.
With a global pandemic looming, e-commerce saw a huge 66% increase in retail sales during the holiday season last year. In 2019, total e-commerce festive sales were $ 5 billion, which rose to $ 8.3 billion in 2020, due to limited offline services during the first round of blockages on the Internet. nationwide.
In addition, in recent years, electronics has emerged as the leading e-commerce category with a maximum share of GMV in total e-commerce sales for the years 2019 and 2020. It is followed by fashion and apparel, l ‘food and groceries, furniture and home appliances with an increase in the user base of level 2 and level 3 cities. In 2021, electronics will remain the champion of the category, followed by other major segments of the lifestyle.
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