E-commerce sales increase 40% this Eid

Despite the opening of physical stores, the country’s growing e-commerce sector saw sales increase by 40% as online sales soared throughout the holy month of Ramadan.

The e-Commerce Association of Bangladesh (e-CAB), which has 1,693 e-commerce businesses as registered members, reported a daily sales volume of around 350,000 at the very end of the last week of Ramadan. , which averaged 250,000 before the start of the holy month.

“We usually see strong growth in sales before Eid and it has been the same this time around, even with the bricks and mortar stores open,” said e-CAB Vice President Shahabuddin. , at the Dhaka Tribune.

Since the very beginning of Ramadan, companies in the sector have reported receiving a total of 50,000 to 60,000 orders per day, which have further exploded as Eid approaches.

According to the association, the average basket value of each delivery was between Tk 2,150 and Tk 2,200, which rose to Tk 2,500 during Ramadan, the e-commerce leader explained.

Daraz Bangladesh even surpassed last year’s milestone with its Eid Shopping Fest campaign, receiving a massive response from customers across the country with an average of 99,000 orders per day.

The organization achieved the goal for the entire month in the first three weeks as the campaign was designed to help customers purchase desired products with lucrative offers, helping Daraz Bangladesh generate 91.3% revenue in April, nearly double the amount generated. Last year.

“Even though the Covid-19 restrictions have been lifted, since the last Eid campaign we have noticed that people are comfortable buying more online. The number of shoppers using our app has increased by 33.5% compared to the same period of the year 2021,” said Chief Marketing Officer (CMO) of Daraz Bangladesh Md Tajdin Hassan.

The platform also saw 63.9% more daily active users (DAUs) during the month of April compared to last year, and a 40.4% growth in the number of orders.

Online grocery has also exploded

Chaldal, the country’s largest online grocery store, also surpassed last year’s milestones, crediting an increase in e-commerce adoption.

“You can safely assume 50% year-over-year growth for the sector. We saw 60% growth around Eid-ul-Fitr and the holy month of Ramadan,” said the CEO of Chaldal Waseem Alim.

He added that people have become more dependent on online shopping throughout the pandemic. The delivery of larger volumes of product has boosted Chaldal’s sales growth.

“Our operations had to be revamped to keep up with the increasing volume of online orders received around Eid,” another senior Chaldal official said.

However, Waseem Alim pointed out that the sales growth was recorded despite the soybean oil supply shortage. If this had not happened, the growth could have been more based on consumer demand.

“Last year was the first Eid experience for Green Grocery. But this year we are really happy to share that we have received wonderful feedback from individual consumers as well as corporate customers,” said the co-founder and director (marketing and customer service) of the Noor-E-Saba platform at Dhaka Tribune.

“We are also seeing our number of orders increase over time. Currently, we receive more than 100 orders per day, of which 25 to 30% come from new customers. During this Eid, we launched a new service called Grocery As a Gift (GAG). We have received over 1,000 orders under this service and served 15 corporate clients,” she added.

Green Grocery is a D2C (Direct-to-consumer) grocery e-commerce company that started serving metropolitan cities initially, but is currently also receiving orders from rural areas.

“The good thing is that people are now more accustomed to shopping online and it will be crucial to do everything possible to ensure continued growth,” said Syed Almas Kabir, former chairman of the Bangladesh Software Association and information services (Basis). mentioned.

According to research by the Dhaka Chamber of Commerce and Industry (DCCI), the e-commerce market in Bangladesh will reach $3 billion by 2023.

The e-commerce market is worth around Tk 22,000 crore and is expected to reach Tk 30,000 crore towards the end of the year.

E-CAB Vice President Shahabuddin pointed out that despite the opening of offline markets, more and more people are buying online and will continue to do so, as confidence in the sector has slowly returned to the downside. as a result of government intervention and its structured policies.