- 18 November 2021
- Transport/logistics services
French retail and banking giant Carrefour has announced plans to triple the gross merchandise value (GMV) of its online sales by 2026.
This year, Carrefour should sell 3.3 billion euros of GMV via e-commerce but aims to reach 10 billion euros in 2026. To achieve this, the hypermarket chain is developing new services, in particular its Drive withdrawal. Express deliveries (less than three hours) and q-commerce delivery (less than 15 minutes) will be at the heart of this. At the same time, Carrefour wishes to develop its business with the OK Market personal shopper service.
The chain considers omnichannel customers to be the best because they spend 27% more with Carrefour over two years and are more loyal than other types of customers. They intend to grow the 11% omnichannel customers they currently have to 30% by 2026.
At the same time, Carrefour said it will continue to digitize the services of the five banks it owns in France, Belgium, Spain, Brazil and Argentina, from which it already sells 3.5 million policies. insurance per year.
“While a first successful transformation plan is coming to an end, we now want to transform Carrefour, a historic player in online commerce, into a Digital Distribution Company, which places digital and data at the heart of the whole of its operations and its value creation. model,” says manager Alexandre Bompard. “I am convinced that this new “digital first” training course will be a powerful vehicle for leadership in a rapidly changing market.