The tech company showcases its Grow mobile marketing automation platform and the real-world results achieved for e-tailers across all industries.
With the constant evolution of e-commerce in Brazil, Upstream, a global specialist in mobile marketing automation, is participating in one of the largest e-commerce conferences in the country, Forum E-commerce Brazil. The multinational is looking to showcase its solutions that can help e-commerce businesses in the Brazilian market maximize leads, increase signups and increase sales across all possible mobile channels, through its award-winning mobile marketing automation platform. , Grow . The Forum takes place on July 26 and 27 at the Transamerica Expo Center, in Sao Paulo.
“Right now, Brazil is experiencing tremendous e-commerce growth and we are committed to helping local players achieve their goals and see their digital marketing campaigns soar. With offices in Sao Paulo and Rio de Janeiro, we have been operating in the country since 2008, catering to mobile marketing demands from major mobile operators and other businesses in segments such as education, banking and government agencies.Now our primary focus is e-commerce as we see great potential for growth,” said Dimitris Maniatis, CEO of Upstream.
Brazil is one of the 10 largest e-commerce markets in the world and the second fastest growing. Upstream expects 15% year-over-year growth in the country.
During the event, the company will showcase Grow, demonstrate martech platform features, and showcase live success stories from local and international markets.
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Grow is a solution designed to help brands engage more with their customers through a multi-channel strategy – SMS, RCS, push-up notifications and many more channels. During the event, participants will have access to the results obtained for one of the largest healthy snack bar companies in Brazil. In just 13 days of the campaign going live, Upstream helped the company increase its conversion rate, collect thousands of leads from potential customers, and boost purchase intent by sending reminders to customers who had previously abandoned their cart on the brand’s website. Upstream’s campaigns via Grow delivered a 14x ROI of the brand’s initial investment, contributing 5.4% of overall sales in just two weeks.
Last month, Upstream unveiled its e-commerce plans in Brazil, aimed at bringing marketing automation solutions to some of the country’s leading e-commerce companies. With the acquisition of new e-commerce customers and projects in the country, the company seeks to strengthen its local team of professionals by 100% by the end of the year. “We believe in the power of the Brazilian market, because for 4 years we have been recording very promising growth rates year after year. With the expansion of e-commerce, we expect our operations in the country to grow by more than 20% per year over the next few years,” said Dimitris Maniatis.
The E-commerce forum is the largest event for e-commerce in Latin America, which is expected to welcome 15,000 visitors. Attendees can meet Upstream and learn how the company’s multi-channel marketing automation solutions combining on-site campaigns and triggered mobile messaging can turn anonymous website visitors into customers and drive sales.
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