Leading direct marketing and advertising agency lands hotly contested account
CLEARWATER, Florida., April 7, 2022 /PRNewswire-PRWeb/ — NordVPN® has announced the selection of blue water to lead their media planning and buying efforts in the United States. The announcement comes after an in-depth agency assessment for a benchmark media agency to support future growth and branding initiatives, including TV and radio strategy, media planning, channel optimization and a solid analytical approach.
NordVPN, a market leader, widely recognized and acclaimed by the most influential technology sites and IT security specialists, continues its efforts to become the gold standard in Internet security while recognizing that its partner agencies play a key role. in achieving this objective. As NordVPN aims to expand connections across a diverse customer landscape, Bluewater will play a vital role in connecting customers with the brand through its omnichannel media solutions.
“We wanted a media agency with a ‘can do’ attitude and entrepreneurial mindset, and Bluewater is exactly that agency. With their extensive media experience and expertise, they will be a great partner in helping us achieve this. our goals with a data-driven approach for our direct-to-consumer advertising by being dynamic and responsive,” said Viktorija Baltrūnaitė, Senior Global Offline Project Manager at NordVPN.
Bluewater, a digital, streaming, and linear media powerhouse, will focus on media strategy, planning, and buying for NordVPN. The transition will begin immediately and work in conjunction with NordVPN’s list of collective agencies.
“Bluewater’s TV management method brings the benefits typically seen with digital media, such as flexibility, optimization and ROI tracking, to offline media. We are confident that this will improve our cost of acquiring new customers,” added Baltrūnaitė. This is in response to Bluewater’s plans to help NordVPN reach a new, more responsive audience through its dynamic and strategic media plan.
“We enthusiastically welcome NordVPN, and our agency’s primary goal is to serve business growth. Finding growth means continuously measuring media strategy and analyzing critical response data with our proprietary advanced measurement suite. which we call insightIQ,” said Rob Fallon, CEO of Bluewater. “InsightIQ is our secret SaaS solution for smarter advertising for our clients,” Fallon exclaimed.
“It’s a very powerful force in the media when your client has such a well-developed brand that provides best-in-class service and that’s what NordVPN has. We plan to work with their team to improve market share by increasing lead volume and sales with proven solutions, discipline Gina PomponiPresident and COO of Bluewater.
Bluewater is a convergent direct-to-consumer advertising agency that creates attention-grabbing advertisements, infomercials and digital content that generates direct response and immediate sales for clients ranging from startups to internationally recognized brands. The agency’s expertise in creative and production, media and strategy, data and analytics, and digital and e-commerce connects people and brands across platforms and all devices. Based under the sun Clearwater, Floridawith remote offices in the United States and EuropeBluewater has been named Inc. 5000 company four times and Adweek Top 100 Fastest Growing Agency two years in a row.
mike marteBluewater, 813.944.2926, mmarte@Bluewater.tv