A report from Adobe’s analytics arm predicts that Amazon’s Prime Day 2019 sales event, which began today, will have another huge impact on the US e-commerce market. The company expects revenue from top retailers — those with more than $1 billion in online sales — to rise to 79% this year, up from a 60% surge on Prime Day 2018. And it says that Prime Day will become the third time outside the holiday season, e-commerce spending in the United States will exceed $2 billion, as it has already seen on Labor Day 2018 and Memorial Day 2019 .
“We attribute this sales growth to the fact that major e-commerce competitors have become better able to reap the benefits of these artificial holidays,” said Taylor Schreiner, principal analyst at Adobe Digital Insights (ADI). “After all, they now have nearly five years of practice converting Prime Day traffic.”
The $2 billion figure includes Amazon, Adobe says, but is limited to US e-commerce sales.
However, Prime Day itself now takes place in a number of international markets, including, for the first time, the United Arab Emirates, alongside the UK, Spain, Singapore, the Netherlands , Mexico, Luxembourg, Japan, Italy, India, Germany, France, China, Canada, Belgium, Austria and Australia.
Major Amazon rivals like Walmart, Target, eBay, Best Buy and others run their own sales today, as do many e-commerce retailers. In fact, an earlier report from RetailMeNot predicted that this year 250 retailers would compete with Amazon on Prime Day. That’s up from 194 last year and just seven on the first Prime Day in 2015.
EBay, in particular, got a little dirty with its counter-sale, calling it a “Crash Sale” – a reference to how Amazon.com crashed on Prime Day 2018.
But that branding has paid off — according to the latest information from website monitoring firm Catchpoint, Amazon hasn’t had any stability issues yet. The company has been monitoring Amazon’s desktop and mobile websites since 3 a.m. ET today, and as of 10 a.m. ET is not reporting any issues. He even found that average website load times were just as fast as last week when there were no sales.
This points to either big improvements in site stability to address last year’s issues, or perhaps a drop in consumer interest for Prime Day 2019 – possibly because one of the top sellers of Prime Day 2018, the Echo Dot, had a huge price drop before Prime Day started, down to $24.99. (Now it’s $22 for Prime Day.) We won’t know until reports arrive later today and after the sale event ends.