According to the latest Eurostat data, almost 20% of Greek companies made online sales which reached at least 1% of their total turnover, with the EU average for 2022 being 22%, or an increase of 1 percentage point (pp) compared to 2019 and 6 pp against 13% in 2010.
Belgium and Finland saw the largest increase in the number of businesses selling online (online sales of at least 1% of their total turnover) in 2020, both up 5 pp to 31% and 24% respectively. In contrast, Romania recorded the highest decline among Member States, down 6pp to 12%, followed by Czechia (-5pp to 25%) and Portugal (-4pp to 16%).
Denmark recorded the highest share of businesses selling online (online sales of at least 1% of their total turnover) among the EU Member States with 38%, the same share as the ‘last year. Ireland and Sweden come second with 34% each, registering an increase of 1 and 3 percentage points compared to 2019.
The steady growth in the use of online sales in many countries has been accentuated by the coronavirus pandemic and movement restrictions, which have led both customers and businesses to increased interest in online sales.
As in previous years, and depending on the location of customers, it was more common to sell to customers in their own country (22% of companies), with sales to customers in other EU countries (9%) and the rest of the world (5%) less frequent.
In addition, in 2020, 19% of EU businesses made online sales using websites or apps (online sales), either to private consumers (B2C) (15%) or to businesses and governments (B2BG) (12%), and 6% used EDI-type sales in order to sell primarily to their business customers. Businesses made their sales online through their own website or app (17% of businesses) or through an e-commerce marketplace (8%).