Account Person of the Year 2021: Jacquelyn Baker, VMLY&R Commerce

With over a decade of experience as a VMLY&R veteran, Jacquelyn Baker is the Executive Vice President and General Manager of the VMLY&R Commerce offices in Cincinnati and Minneapolis. She managed a portfolio of over $15 million, including global clients such as General Mills, during the global pandemic.

Baker oversees a team of 130 people who hold in high regard his tireless passion for connection and innovative solutions, which has helped the agency achieve 15% year-over-year revenue growth in United States last year.

Her determination to match smart business models with consumer expectations goes beyond her work at the agency, and she is known for her spotlight on stage with WPP Commerce and her podcast appearances on women around the world. Her work as co-chair of VMLY&R’s employee neurodiversity resource group, Wired Not Weird, also promotes autism awareness and inclusivity.

Baker is the mastermind behind many collaborations, mergers, awards and more at VMLY&R. As brands around the world struggled to cope with the ever-changing environment due to the pandemic, it was Baker who led transformational organizational change for some of the biggest brands such as Coca-Cola, giving them a leg up. ahead in the digital economy first.

Her expertise has also earned Baker honorable features, special mentions, exclusive memberships and wins, including the Innovator category at the Women of Excellence Awards in November 2021.