NEWARK, Del, Aug. 11, 2022 (GLOBE NEWSWIRE) — The Global Account-Based Adware Market has been valued at $416 min in 2021 and should reach $1.3 Bn by 2032, finds Future Market Insights (IMF) in a recent market study. According to the report’s findings, cloud account-based adware will remain critical to the market, as the bulk of revenue will be generated by this category, with a projected CAGR of 10.7%.
Cloud-Based Account-Based Advertising to Contribute Most to Revenue
Cloud-based adware should be the main type of account-based adware request. Businesses are widely turning to cloud-based systems rather than on-premises to gain several benefits, such as reduced burden on IT teams, access to a wide range of data and analytical tools, opportunities for collaborative or remote work. and effectiveness monitoring.
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Large companies will be the main contributors to revenue during the forecast period.
Large enterprises are the leading application for account-based advertising, having recorded a CAGR of 11.1% with a projected CAGR of 10.2%. This is largely because account-based advertising is best suited for businesses that can afford to shell out large amounts of resources and have a relatively high value per customer. Additionally, larger companies are also more likely to have the kind of extensive data and maintenance requirements that this method entails. However, small businesses can also benefit from account-based advertising, with many choosing to adopt it as a one:many approach.
Europe will be an emerging component of revenue over the forecast period
Europe in an emerging market for demand for account-based adware, accounting for 25.1% of demand and US$325.6 million by 2032. Research among marketers found that 86% of European respondents reported future plans to exploit ABM technologies. The UK is a key country, with a forecast value of US$54 million in 2032 expected to grow at a CAGR of 9.8%.
“These days, account-based adware makers are working closely on improving their software to allow for more efficient data analysis and a larger database of customers via new technologies.” comments an analyst from Future Market Insights.
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Account-Based Adware Market: Competitive Insights
Currently, account-based adware vendors are focusing on developments that will provide more targeting and analytics opportunities for marketers. The main active companies are Terminus, Metadata, Integrate, 6sense, RollWorks, Madison Logic, Triblio, ListenLoop, Jabmo, Demandbase, Mintigo, Radiate B2B, Recotap, Bluebird, Kwanzoo Inc, MRP and IDG Communications.
Some of the recent developments in account-based adware are:
- In June 2022, Folloze and Hunter & Bard announced a partnership where they aim to provide their clients with a combination of Folloze’s specialty of their B2B buyer experience platform and Hunter & Bard’s ABM offerings.
- In February 2022, ZoomInfo announced the launch of MarketingOS. This product is an ABM platform that uses B2B data from ZoomInfo to enable insight-driven information and personalized advertising across various forms of media.
- In March 2020, Madison Logic and LinkedIn have announced a collaboration where Madison Logic will gain integration with the LinkedIn Marketing Analytics API. Therefore, their two clients can measure counts across all marketing channels on one platform using LinkedIn’s Marketing Analytics API in combination with LinkedIn’s ML Data Platform and ML Data Cloud. Madison Logic.
- In May 2019, Madison Logic has announced the launch of its product, the ML Data cloud. This cloud uses sources from multiple sources, both first-party and third-party, to provide a B2B marketing platform. This product aims to enable customers to provide, among other features, personalized advertising and tracking and information on the most effective techniques and methods.
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More information available
Future Market Insights, in its new offering, presents an unbiased analysis of the account-based advertising market, showcasing historical market data (2017-2021) and forecast statistics for the period 2022-2032.
The study reveals significant growth in the account-based advertising market in terms of product (cloud-based, on-premise), by application (large enterprise, small and medium enterprise), across five regions (North America, Latin America, Europe, Asia Pacific, Middle East and Africa).
Key Segments Covered by Account-Based Adware Industry Survey
Account-Based Advertising Market by Type:
- On Cloud Account Based Adware
- Site Account Based Adware
Account-Based Adware Market by Application:
- Large companies
- Small and medium enterprises
Account-Based Adware Market by Region:
- North America Account-Based Adware Market
- Europe Account-Based Adware Market
- Asia-Pacific Account-Based Adware Market
- Middle East & Africa Account-Based Adware Market
- Latin America Account-Based Adware Market
1.1. Global Market Outlook
1.2. Summary of statistics
1.3. Key Market Features and Attributes
1.4. Analysis and recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limits
3. Assessment of risks and market trends
3.1. Risk assessment
3.1.1. COVID-19 crisis and impact on demand for account-based adware
3.1.2. Comparative analysis of the impact of COVID-19 with the previous crisis
3.1.3. Impact on market value (US$ millions)
3.1.4. Assessment by key countries
3.1.5. Assessment by key market segments
3.1.6. Action points and recommendation for suppliers
3.2. Key trends impacting the market
3.3. Formulation and product development trends
To be continued…!
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