7 High-Quality Tips to Boost Ecommerce Sales with SEO

This article originally appeared on NisonCo and appears here with permission.

If your brand’s online presence has been lackluster lately, you may need solutions to boost your online sales. Search Engine Optimization (SEO) could be the trick to driving organic traffic for e-commerce and generating more sales. Backed by SEO, you’ll be in a better position to outrank search engines, which will help customers find you easily and clear your virtual shelves. Check out these seven surprising tips on how you can increase eCommerce sales with SEO.

1. Do Powerful Keyword Research

Keyword research is of utmost importance to get your brand in front of your target audience. E-commerce sites benefit immensely because keyword research advances your SEO strategy and expands your reach. When developing your keyword research strategy, pay attention to the keywords used by your top competitors. To do this more efficiently, take advantage of software tools like Moz and Semrush.

2. Reinforced product pages and descriptions

E-commerce is driven by the products you sell. SEO can help increase their visibility. With SEO, you can boost your product pages and descriptions to drive customers to your site. Set up headers and titles that increase your product’s visibility.

While you’re at it, be sure to integrate user experience to ensure customers aren’t scratching their heads about your products or services. You do this by making it easier to navigate through the elements of your product pages. Deploy bulleted lists to provide digestible information about your products or services and to optimize your e-commerce site for mobile shoppers. After all, around 40% of products and services are purchased on a mobile device and m-commerce (commerce on mobile device) trends are only getting better (see chart below). Properly defining your product allows you to tell your product story clearly and concisely, coloring each product page with adequate detail without getting out of control.

Credit: Insider Intelligence

3. Activate the power of blogging!

Another great way to harness the power of SEO for eCommerce is to get creative. Blogging is a cost-effective way to increase the number of visitors to your site. Content often provides your audience with reasons to interact with your site (and stick around to check out your eCommerce storefront). Create meaningful content about what’s important to your audience. If you’re a vegan candy brand, provide insight into how you make your candy or tell curious minds what makes vegan candy different.

4. Get an edge with Google Analytics

If you have an e-commerce storefront, set up Google Analytics e-commerce tracking. Google wears the search engine crown and keeps tabs on your traffic, sales, and other key data, letting you apply it to your overall e-commerce strategy. Not only does Google Analytics give you the data you need to back up your strategy, it also allows you to further assess return on investment (ROI) and adjust accordingly.

5. Optimize images for conversion

Google and other search engines are increasingly focusing on visual components to help customers shop online. Use this knowledge to your advantage. Insert alternate image texts into your images to give crawlers a clearer idea of ​​what the image represents. Make your images attractive. Allow customers to zoom in on certain specs and, if you’re feeling ambitious, allow them to “try on” a garment.

When you optimize your e-commerce site images, it provides context for your users to search for your products and services. Optimizing your images improves their searchability, which means users will be more likely to stumble upon your products, increasing the likelihood of a conversion.

6. Add an FAQ section for customers to get their questions answered

One of the best ways to drive organic traffic for e-commerce is to give your target audience the answers to the questions they ask online. Not only are you helping them find a solution to a given problem, but it gives you another opportunity to optimize your SEO. It’s a win-win!

Find questions that are frequently searched for in your given industry. Within the document, create a table of contents that helps them find questions (and solutions) quickly and easily. Once your FAQ page is complete, make it easy to find. If you’re proud of it, you can even link it in your navigation bar.

7. Create URL structures for the organization

Organized URL structures make it easier for search bots to index sites, but only if they’re easy to understand. Make your URL structures readable for people and crawlers. URL structures can tell users what they are viewing on your site. Use an easy to understand URL structure by implementing categories that truly describe what your page is about. For example, if you run a brand of vaporizers with a product page for portable vaporizers, you’ll want your URL structure to look like this: https://www.myvaporizersite.com/products/vaporizers/portable-vaporizers

In conclusion

Amplifying your e-commerce strategy with SEO can help you increase your online sales in unpredictable ways. What methods will you try next? If you need help developing a plan, please don’t hesitate to contact us. We can help you develop your SEO strategy to target e-commerce in an impactful way without breaking the bank.